Services

Determine just what you should be publishing, and why. Content strategy may include an audit of your existing content, a review of your competitors' content (and what they're missing), help establishing your brand voice, a content plan, and identification of how and where different types of content fit into the customer journey. Think of me as your strategic partner; you'll come away understanding what content we need to create to maximize your ROI.

I'll use my understanding of buyer behavior to create sales copy that drives conversions. That might include product descriptions, website copy, landing pages, email campaigns, and more. 

Whether you need a single whitepaper or ongoing blog posts, I can craft the content you need to market your business. I have also written case studies, advertorials, articles, thought leadership pieces, and newsletters for clients, keeping their content calendars full and helping them engage with their audiences. I'll incorporate SEO and GEO best practices into every piece, plus I'll pull out quotes you can use for social media posts, further saving you time. 

That long-form article you spent so much time developing can bring your business even more value. I'll identify ways that you can repurpose blog posts, articles, whitepapers, podcasts, and other materials and will adapt those materials for different platforms, audiences, and purposes. 

Get more value out of the content you've already created iwth a content refresh. I'll update old articles and blog posts so you can share them again. I'll replace outdated information with new statistics, interview industry experts (or your team) to include quotes, expand the content as needed, and restructure the piece to meet current SEO and GEO best practices to help your target audience find it. Once completed, it will be a piece you can be proud to share again.